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ASSVERTISMENTS nick rodrigues 2007
aluminium,polycarbonate, media player
7.5 x 5.5 x 1.5 inches
(19 x 14 x 4 cm)
People are constantly paying to advertise and generate income for fashion brands for companies that they will most likely never even meet. It is a cultural pimp-dom, one that Assvertisements seeks to change by allowing individuals to make money by selling advertising time and making a profit off their own asses.
Rather than needing a fashion label with their own name on it to generate interest or recognizable value status, Assvertisements allow each person to publicize anything – from their own name or website, to non-profits that they would like to have supported - all on the most visible and highly looked at part of their body, their ass.
Following billboard and taxi-cab advertising models, Assvertisements are video screens built to clip securely onto a belt or waistband. They are meant to be worn when walking around or standing, which is when the ass is most highly visible to a larger audience.
The generation of an Assvertisement market bridges the gap between consumers and capitalists, allowing each person to become a walking social study in entrepreneurial fashion. -2007
leather belt loop
angle adjustment dial
digital photo display
